We believe every child deserves to live their dreams - regardless of their background or financial status.

Who We Are

The Red Bow is a children’s charity based in New Zealand with a global aim of helping kids who are experiencing poverty or financial challenges. By providing the necessary resources to create a lasting impact, our goal is for children to gain access to education and learning opportunities.

The Red Bow has started to achieve this by helping those in Auckland, New Zealand.

With your support, we can make “when I grow up, I want to be…” a reality for every child.

How We Serve

Today, nearly 260 million children and young people around the world do not have access to the education and tools needed to improve their lives. We’re on a mission to change that. 

We partner with local community organisations, learning centres and service providers to understand the challenges faced by different kids and support them with meaningful solutions. This includes scholarships to access, extra tuition or pursuing a passion. 

Our Mission

We empower kids in need to pursue their dreams by providing access to education and learning opportunities.

Our Vision

“When I grow up, I want to be…” a dream come true for every kid.

Our Values

Manawa Ora & Harakoa (Hope & Joy)

Hope & Joy

To bring hope, joy and happiness to children in poverty by empowering them with the opportunity to build a brighter future.

Aroha (Love)

Love

To serve those in need with love and compassion. We take pride in what we do and show up for our community every day with the drive to make a difference.

Pononga (Integrity)

Integrity

To operate with honesty, integrity and transparency. We make all the information accessible to our donors, sponsors and partners and keep them updated regularly. We cultivate a strong and open relationship with everyone who is part of our journey.

Whakaute (Respect)

Respect

To respect our donors, sponsors, partners, volunteers and team members. This means honouring their human rights, data privacy and eliminating any type of discrimination within our organisation. We encourage our community to speak up, share their ideas and are always open to learning about how we can do better.